Discounts

DISCOUNTS

We offer a range of discounts to emergency services and armed forces. See below to see how to qualify and what discounts apply to you.

 
NHS Staff Discount
NHS STAFF DISCOUNT

Placing your first order with Diamond Heaven? You can qualify for a 10% discount code to help you with your purchase.

To receive your discount code please follow this link and complete the sign up process. Please keep an eye on your email account then enter the discount code in the checkout.

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emergency service
EMERGENCYSERVICES

We offer 10% to all Blue Lights card holders. In order to qualify we will need to see a copy of your NHS ID to process your order.

Please ensure you contact us before placing your order to acquire your discount code.

This discount cannot be used in any conjunction with any other discounts, offers or promotions we may run.

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Armed FORCES
ARMEDFORCES

We offer 10% to all British Armed Forces. In order to qualify we will need to see a copy of your British Armed Forces ID or a signed letter from your commanding officer to process your order.

Please ensure you contact us before placing your order to acquire your discount code.

This discount cannot be used in any conjunction with any other discounts, offers or promotions we may run.

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LIVE CHAT

Speak to one of our agents through our websites live chat

CALL US

Speak to us on the phone by calling 0345 222 5009

Copyright © 2006-2025 Diamond Heaven. All Rights Reserved. Apex Jewellers Ltd – 115 Vyse Street, Hockley, Birmingham, B18 6LP. Registered in England & Wales – 5297666. VAT Registration Number - 824525534. Apex Jewellers Ltd t/as Diamond Heaven is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 731081. Apex Jewellers Ltd t/as Diamond Heaven offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.